1. High-Quality Photos of Your Arrangements

First things first, I'd recommend capturing a range of high-quality photos showcasing your finished arrangements, whether that's a seasonal bouquet, a set of bud vases designed for a brand launch, bridal and bridesmaids bouquets, or a grandiose vase arrangement. Let the flowers speak for themselves, here, using a neutral and clean background. This doesn't mean the images will look boring, though. With some simple touches, you can make sure your signature style is still represented throughout the imagery.

Why you need this: To show your previous work to clients, and to give them a clear idea of what your signature style looks like represented in different types of arrangements.

For my client Zoe, we chose to shoot her arrangements against the backdrop of her studio wall. See that rustic looking tap in the background? When Zoe moved into her new studio, she was incredibly happy to find that she'd have a tap easily accessible (a game changer for florists!), and every since the beloved tap (which I must admit looks quite beautiful) has featured in all her Reels. So, of course, we had to include it in our photography, too.

2. Your hands at work

Perhaps my favourite shots to capture! As part of my floristry branding shoots, I love including some pictures of the florist's hands at work. I love how these showcase the human touch to each design, and the craft that goes into each bud vase, buttonhole, and bouquet. I absolutely love this for video content, too.

Why you need this: With AI generated content becoming more and more prominent, people are desperate for everything human-made. Reminding your customer that there's a real human being behind the brand is a great way to remind them of the value of the arrangements you put so much love and care into.

Tip: When photographing seasonal bouquets or bridal bouquets, a prompt I love to use is 'Can you fiddle a little bit with one of the flowers, or just lightly touch it?' This, again, adds that human feel to an image that can otherwise be quite static.

Right image: For my client Rosie, founder of Wayward Stems, we even captured some pictures of Rosie adding the final beautiful touches by tying a velvet ribbon around the flowers's stems – a great way to show the thoughtful touches that are part of your creative process.

3. Personal branding portrait (yes, that's you in front of the camera!)

Not everyone will be as excited to hear this, but having some professionally captured portraits showing your friendly face can be a game changer when it comes to building your floristry business' online presence. This is especially important if you're a wedding florist. People are considering using your services for one of the most important days of their lives (no pressure), so establishing trust from the very first interaction is crucial.

If the idea of having your portrait taken sounds like an absolute nightmare, remember that it's your photographer's responsibility to make you feel at ease. That's why, in my personal branding sessions, I'll always start with some photos focussing on your product, to then gently move on to portraits once I feel that you feel comfortable around me.

For florists specifically, I love capturing portraits where you are quite literally surrounded by your beautiful flowers, where the flowers are creating a beautiful framing. This not only shows off your brand's personality, it'll also feel less daunting than having to pose whilst facing the camera, as you'll be in your element of creating and making magic.

Another pose I love is for the florist to hold a bouquet in front of them, with the focus on the flowers and the florist ever so slightly blurry, for some beautiful depth. This is another great way to show your friendly face when sharing your creations, without it feeling all too serious.

4. Filler photography

In my opinion, these are really fun to capture! When working on a personal branding shoot for a florist, I'll always leave some time in between the shots of the florists' work, the portraits and the 'in the making' shots to capture some beautiful close-ups of the flowers being used. These are so, so versatile. These work so well as backgrounds for your Instagram stories, banner images on your website, or to support an informative blog post you're writing (as I'm doing right now!). This is also a great way to share your love for specific seasonal flowers, and reiterate your obsession with flowers!

Why you need this: to have a ready to use image bank at your disposal, for your content creation purposes.

5. Behind the Scenes of your Installations

If you're a wedding or event florist, I'd highly recommend making sure you prioritise getting some high quality pictures of your wedding installations, to showcase your beautiful work at the venue. Once you've introduced yourself and connected with the wedding photographer, make sure to follow up a few weeks after the wedding and ask their permission to feature their photography in your portfolio, crediting correctly. Or, have you thought about booking your own personal photographer to capture content on the spot? I have worked with wedding florists doing exactly this, coming with them on the day to capture video content and photos of their installations – from impactful staircase arrangements to whimsical vases. Mostly, this is focussed on Reels-ready video content, showing the florist at work and some fun behind the scenes of getting it all ready. When doing this, I always make sure to touch base with the couples' wedding photographer, to make sure I don't disrupt their timeline in any way.

Brands featured: Into the Wild Florist, Greenfield Studio, Wayward Stems

Looking for a photographer for your floristry business?

Hi! I'm Chloe, a London based personal branding photographer experienced in flower photography, from capturing the behind the scenes of wedding installations, e-commerce product photography and video content for florists to build an online presence online. Florists that I have worked for include Botanique Workshop, Wayward Stems, Into the Wild, and Greenfield Studio.

I'd love to get to know more about you and your floristry business, to see what package would best suit your business. Feel free to reach out on anothermusephotography@gmail.com, or via Instagram @anothermusephotography.

Love,

Chloe xx